#GARTNER HYPE CYCLE MARKETING HOW TO#
Insights from neurometric research may be useful for learning how to better influence consumer purchasing decisions, improving brand perception, and increasing engagement of advertising and marketing communication. In terms of business impact, “Neurometric data can inform decisions about content and style for advertising, product design, messaging and logos. Market research leaders should seize new opportunities in methods, tools and strategies to build brand value and improve customer experience.” (Source: Gartner, Inc., “Hype Cycle for Market Research, 2016” by Nick Ingelbrecht, 8 July 2016). We believe that these reports, after the Cool Vendor in Market Research in April, only reinforces our mission to transform the way companies innovate and communicate effectively with their customers.Īccording to the Gartner’s “Hype Cycle for Market Research, 2016” report, “Traditional market research is facing challenges and opportunities from changes in customer behavior, multichannel interactions and new technologies.
We are proud to be mentioned in these important reports from Gartner.įrom strategic digital transformation to system integration and development execution, Qwince is providing the most complete, most reliable and easy-to-use solutions to analyse the customer’s behaviour.